Automated track & trace for SMB brokers
Stop chasing shipment updates.
Automatically update your customers — even when carriers don't integrate.
Operations teams spend up to 4 hours a day checking carrier portals, parsing emails, and answering “any update?” Your TMS only shows what’s already in the system. Visibility tools need carrier buy-in. So humans stay the integration layer. We change that.
You don’t need more dashboards. You need fewer tracking tasks.
We’re not a TMS. Not a carrier compliance network. Not another visibility dashboard. We’re a multi-source status engine and a customer communication layer. One job: eliminate daily tracking work and auto-update your customers.
The gap isn’t visibility
It’s status ingestion + customer update automation.
Carrier technology is uneven. Many have no API, no EDI, no tracking URL. Your TMS only consumes data that already exists upstream. So you bounce between tabs, chase email replies, and manually tell customers what's going on. We pull from wherever your carriers actually live — emails, portals, EDI, APIs — normalize it, and send clean, proactive updates to your customers. Automatically.
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Carrier emails
We request; they reply (or click a link). We parse it. No tracking URL required.
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Portals & integrations
Where carriers have portals, EDI, or APIs, we pull and normalize into one place.
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One place, one UI
Same look and feel for every carrier. You stop being the integration layer.
Built for trust and speed
Confidence-based
We only send updates we trust. Human override for low-confidence. Full audit trail.
Long-tail ready
Built for carriers that don’t integrate. Email and portals are first-class, not afterthoughts.
Live in days
No carrier onboarding. No months-long implementation. You’re up and running fast.
Real ROI
Typical brokers save 50+ hours/month. At $500–1K/mo, the math is obvious.
See the math
What you spend on tracking vs M³ Ops
Monthly cost
Who this is for
Canadian freight brokers and 3PLs. 300–1,000 shipments per month. Ops teams tired of tracking work.
You already use a TMS — but you’re still doing manual tracking. You get “any update?” emails all day. POD delays slow invoicing. You have 2–10 ops people and a long tail of carriers (20–100+) who don’t all have APIs or clean portals. If that sounds like you, we built M³ Ops for you.
Not a fit yet: <200 shipments/month (pain is real, but we’re targeting slightly larger first). Enterprise brokers with embedded systems — we’re going after the gap in the middle.
Request early access
15-minute call. No deck. We’ll show you real numbers and how we’d plug into your carrier mix.
Get in touch